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News
Snap targets faster ad growth with AI-led generative advertising strategy
4+ day, 11+ hour ago (517+ words) Snap Inc. CEO Evan Spiegel has outlined the company’s advertising and AI priorities as it marks its 15th anniversary, with faster ad revenue growth identified as its top business priority after community safety. Spiegel said the pace of advertising growth over…...
X Becomes Latest Social App To Launch Advertiser MCP
2+ week, 6+ day ago (207+ words) X has launched its own “Ads Model Context Protocol” server, becoming the latest social media platform to integrate the ability for advertisers to create and edit campaigns with their preferred third-party AI-powered tools. According to the announcement, advertisers will now…...