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Mediabrief.com - Latest news & podcasts on Media, Marketing, Advertising, TV, OTT, Radio, Digital, Print, Agencies, Startups, Healthcare
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News
Aptech and GSL partner on Gen AI filmmaking course
22+ hour, 38+ min ago (300+ words) The programme will be delivered by a distinguished panel of industry practitioners and creative professionals bringing real-world production experience into the learning environment. Sandip Weling – Whole-time Director & Chief Business Officer – Global Retail – Aptech Limited, said, “Generative AI is redefining the…...
Ajit Mohan steps down from Snap
4+ day, 5+ hour ago (305+ words) Ajit Mohan has stepped down as Chief Business Officer at Snap after four years with the company. He announced his departure on LinkedIn, saying he is leaving the role for personal reasons and plans to return to Singapore, where his…...
realme announces Harry Potter Edition of 16 Pro 5G
5+ day, 3+ hour ago (448+ words) realme partners with Warner Bros. Discovery for Harry Potter Edition MediaBrief realme announces its collaboration with Warner Bros. Discovery Global Consumer Products for the realme 16 Pro 5G Harry Potter Edition. Building on the momentum of its previous realme 15 Pro Game of…...
Paytm launches Payment Gateway Plugin with ChatGPT
6+ day, 18+ hour ago (241+ words) Paytm Payments Services Limited (PPSL), a wholly owned subsidiary of Paytm, has launched the Paytm Payment Gateway Plugin with OpenAI’s ChatGPT, allowing businesses to access and analyse payment information using natural-language prompts. Merchants can query payment activity and business trends…...
ReBid launches ChatGPT Ads activation and analytics capabilities
1+ week, 50+ min ago (283+ words) ReBid adds ChatGPT Ads activation and analytics to marketing platform MediaBrief Agentic AI agency ReBid announced the addition of ChatGPT Ads activation and analytics to its Agentic AI-powered marketing platform, enabling brands to extend their digital advertising strategies into the…...
Inshorts Prime Video app takeover
1+ week, 2+ day ago (278+ words) As digital feeds become increasingly crowded, Prime Video’s ‘The Traitors Season 2’ has partnered with Inshorts for an interactive app takeover that turned the news feed into an extension of the show’s world. The campaign was built around the themes of…...
Ai+ Smartphone signs multilingual Bigg Boss partnership
1+ week, 4+ day ago (353+ words) MediaBrief Ai+ Smartphone announced its partnership with Bigg Boss Season 20 across five editions – Hindi, Tamil, Telugu, Kannada and Bengali marking a significant step as the brand continues to strengthen its presence across India. Bigg Boss has grown beyond being a…...
Ebco launches ESmart digital lock range across India
1+ week, 5+ day ago (232+ words) Ebco Pvt Ltd., a manufacturer of door hardware and building solutions, has launched its ESmart Digital Lock Range, now available across metros and major cities in India. The range expands the company’s smart security portfolio with keyless access solutions for…...
Instagram adds label for AI-generated profiles
1+ week, 6+ day ago (392+ words) Instagram is introducing a new AI-generated profile label to make it clearer when a profile features an AI-generated person rather than a human. The update renames the platform’s existing AI creator label and introduces measures to limit the reach of…...
Instagram rolls out ‘First Draft’ feature
2+ week, 4+ day ago (238+ words) Instagram has introduced First Draft, a new in-app feature designed to streamline the early stages of Reels creation by automatically trimming clips and removing pauses. The feature, announced by Instagram, generates an initial edit with a single tap, helping creators…...